How much did we spend on the election campaign?
You may have heard angry people complaining about restrictions on freedom of speech in this year’s election campaign. A series of National and ACT party-aligned spokespeople have questioned New Zealand’s election finance law for restricting any individual or group’s election advertising to only $120,000, claiming this is a shocking restriction of political rights. This was always nonsense.
One of our goals in the Vote with Both Eyes Open campaign was to show that democratic action doesn’t need to cost huge sums of money. Our campaign has involved numerous people around the country putting up many thousands of posters and stickers and dozens of banners. But the posters were simply photocopied and the banners painted by supporters. Our costs have been paper, glue and copying for the posters and fabric and paint for the banners. We are pleased with our impact.
All this cost us only slightly over $3000, less than 3% of the maximum permitted sum. This is a good reminder that the only ‘freedom’ being promoted by critics of election spending limits is the freedom of wealthy groups and individuals to try to outspend their political opponents. This isn’t democracy and, as our campaign shows, is unnecessary when you have people who care enough to take part.
For the sake of openness, the following list contains generous estimates of the costs of the Vote with Both Eyes Open website, posters, stickers and banners during the election campaign.
Website $211.30
Posters & Leaflets $1,570.48
Estimate of unreported printing $78.52
Banners $896.00
Stickers $278.34
Postage $301.30
Total $3,335.94
Notes:
- All the items here were donated by individuals (from people who printed material, to banner poles from members’ gardens), so in many cases the actual costs are unknown and estimates have been made based on commercial costs.
- The posters and leaflets cost is based on the number of A3 and A4 pages printed, and an estimate for costs of paste, tape and so on.
- As we provided access to all our posters on our website there may have been some posters and leaflets unreported. We made a significant effort to track all our printing costs, but we have provide a 5% estimate to account for any printing which was not reported.


















